A professionally built small business website typically costs between $1,500 and $10,000 as a one-time project, or $1,500 to $4,000 per month on an all-inclusive plan that bundles design, SEO, maintenance, and marketing. The final price depends on page count, custom features, and whether ongoing optimization is included.
What determines the price of a small business website?
Five factors drive most of the cost of a small business website in 2026:
- Page count and content. A 5-page brochure site costs far less than a 15+ page site with e-commerce or membership features.
- Custom design vs. templates. Fully custom designs cost more but stand out and convert better than template sites.
- SEO and content marketing. A site that actually gets found requires keyword research, on-page optimization, schema markup, and regular blog content.
- AI features. Chatbots, appointment booking, lead scoring, and predictive analytics add cost but work as 24/7 salespeople.
- Ongoing maintenance. Security updates, backups, and content edits keep the site fast, safe, and current.
Typical website pricing models in 2026
DIY website builders like Wix or Squarespace run $16 to $50 per month but require your own time and rarely compete in search results. Freelancers typically charge $2,000 to $8,000 for a one-time build, with maintenance billed separately. Full-service agencies bundle everything into a monthly plan, which usually delivers better long-term results because the site is continuously optimized instead of left to age.
What Straga Marketing charges
We publish our pricing so there are no surprises. Our Starter plan begins at $1,500 per month and includes a 5–7 page mobile-friendly website, basic on-page SEO, monthly maintenance, and an optional FAQ chatbot. The Growth plan starts at $2,500 per month and adds technical SEO, schema markup, monthly SEO strategy, 1–2 blog posts per month, and a CRM-integrated AI chatbot. The Premium AI plan starts at $4,000 per month with a fully customized 15+ page site, advanced content marketing and link building, multi-language AI chatbots with booking integrations, and predictive analytics for lead scoring.
Hidden costs to watch for
Ask any provider about hosting fees, domain renewal, SSL certificates, plugin licenses, and hourly rates for edits after launch. Many low upfront quotes become expensive once these extras appear. An all-inclusive monthly plan avoids surprise invoices because updates and maintenance are already covered.
Is a professional website worth the cost?
For most small businesses, yes — when it’s built to generate leads rather than just look good. Straga Marketing clients have seen a 40% increase in inbound calls within 3 months of a redesign and local SEO overhaul, an 80% jump in organic sales over 6 months from keyword optimization, and doubled inbound inquiries within 90 days. A website that produces even a few extra customers per month typically pays for itself.
Want an exact quote for your business? Schedule a free 15-minute call or request a custom quote — we’ll tell you exactly what your project would cost.